Online · improve your game
Classes, individual coaching and team review for recreational players. A professional career does not need to be the goal.
CHINA-BASED · GLOBALLY MINDED
Talent is only
the beginning.
Esports education is our foundation. Structured coaching, healthy routines, continued learning and technology help us build a fuller pathway for players.
STUDFARM ESPORTSINVESTOR & PARTNER OVERVIEW / 2026
Explore the center 01 / THE FOUNDATION
Passion needs
a professional path.
Help Chinese esports talent grow in a professional setting, with meaningful options beyond competition.
Our teaching experience is the starting point. Online coaching serves players seeking better skills and higher ranks. The planned Beijing center brings youth training on site for capable players pursuing a competitive career. Education remains our primary business and revenue focus.
TWO LEARNER PATHWAYS
Offline · develop as a competitor
A planned pathway for high-level players with competitive ambitions: frequent coach observation, team practice and coordinated study and recovery.
600+Historical paying learners*
3Teaching formats delivered
CS2Focus of the proposed overseas pilot
*Historical cumulative total reported in the October 2026 business plan.
02 / THE COACHING MODEL
Every training cycle
should show progress.
A proposed standard that connects practice to a clear development plan. Explore the four steps.
START WITH A BASELINEUnderstand the player
Understand the player
before setting the plan.
Match review and structured drills establish the player's starting point, so coaching can focus on the skills that need attention.
INTENDED OUTPUTAn individual baseline assessment
03 / THE BEIJING VISION
A place to build
better players.
PLANNED · NOT YET OPERATIONAL
The planned Shougang Park center brings our youth training into a shared environment: closer coach observation, team practice, daily routines, study time and family reviews.
~400 m²Planned training space
20–25Planned learner capacity
10–15Initial paid-seat target
DESIGNED AROUND THE PLAYER
Train. Connect. Develop.
A look at how the proposed spaces could support the learning experience.
Focused training
Small-group rooms and team setups are envisioned for coached practice, individual attention and shared review.
Room to connect
The lounge and shared tables create space for breaks, player conversations and a sense of community between sessions.
Beyond the session
Consultation and team workspaces are planned to support learning discussions, program coordination and day-to-day operations.
CORE BUSINESSPaid coaching
Paid coaching
and development.
Teaching remains the main revenue focus: online coaching, camps and planned offline development. Data tools first support our coaches. Institutional subscriptions, licensing and partner programs require later validation.
04 / THE WHOLE PLAYER
Train seriously.
Keep the future open.
The planned offline program supports the person alongside competitive development. These services will be built and verified as the center launches.
Healthy training routines
Record sleep timing, practice load, self-reported fatigue and coach observations. Optional wearables support daily records, alongside meals, exercise and recovery.
Education alongside esports
English communication, protected study time and qualified education support. Explore further study, international pathways and eligible 2+2 programs after checking providers and admission requirements.
Competitive and career options
Explore domestic or overseas club trials for players who are ready. If the competitive route changes, assess further education and roles in coaching, content and event operations.
05 / COACHING & TECHNOLOGY
Better evidence.
Better coaching decisions.
Develop technology in stages around real teaching needs. Coaches remain responsible for interpretation, feedback and development decisions.
- 01FIRST · PRACTICAL BASELINE
Training and routine records
Begin with coach logs, player feedback and optional wearable sleep and recovery estimates. Build consistent daily records before complex automation.
- 02NEXT · CS2 TOOL PILOT
AI analyst and coaching assistant
Use CS2 demos to identify events, connect observations to replay evidence and draft training priorities. Coaches correct and approve the output.
- 03LATER · SMALL RESEARCH STUDIES
Synchronized performance evidence
Align footage, eye tracking and mouse/keyboard inputs. With research partners, explore muscle activity and EEG where they add repeatable information. Small studies may overlap with AI work once the team and protocol are ready.
- 04LONG TERM · EXTERNAL VALIDATION
Capability profiles and learning potential
Separate current skill, previous practice and response to new training. Include less experienced players and test whether results predict improvement in independent cohorts.
06 / THE LONGER-TERM FRAMEWORK
A clearer language
for player development.
Distinguish what a player can do today, what practice has taught them and how they respond to further training.
Current performance
Execution, decisions and consistency in a defined game and task.
Training history
Hours played, coaching exposure, role experience and task familiarity.
Learning response
Progress under comparable training, repeatability and transfer to new tasks.
One title at a time
CS2 first; evaluate VALORANT and Delta Force as demand and coaching capacity allow. Mobile titles, such as Honor of Kings, need separate input tests and methods. Platform cooperation is a future possibility, not an established agreement.
Contribute to assessment standards
Build internal levels for common skills, game-specific execution and roles. Seek validation with clubs and researchers, and ultimately contribute evidence to assessment and development standards across esports.
07 / INTERNATIONAL PARTNERSHIPS
Start with a pilot.
Earn the next step.
We welcome conversations with operating partners and investors beyond China.
The current deck proposes a Saudi pilot. Other markets can be explored with the right local partner, a defined scope and viable delivery economics.
Discuss a partnershipPROPOSED SAUDI PILOT90 days
- Participants
- 10–20 adult CS2 players
- StudFarm's role
- Curriculum, coach onboarding, replay review and player reports
- Local partner's role
- Recruitment, venue, equipment and on-site delivery
- Next decision
- Review delivery costs, completion and demand for another cohort
08 / THE INVESTMENT OPPORTUNITY
Fund the next
stage of delivery.
Seeking an early-stage investor or strategic partner to launch the Beijing education model, build training records and validate the first coaching tools. Teaching and technology milestones will be measured separately.
PROPOSED SEED ROUNDRMB 3–5mApprox. US$0.4–0.7m*
Read the full deck (English) Planned use of funds
Site launch & first paid cohorts35%
Training data & coaching tools25%
Curriculum, coaches & study support20%
Content & customer acquisition10%
Team, legal & administration10%
*USD equivalent estimated at US$1 = RMB 7.2.
FIRST 12 MONTHS AFTER FINANCING
Validate before expanding.
- 01–03MONTHS
Prepare & launch
Prepare the site and first paid cohort. Establish manual progress reports, routine records and education-support arrangements.
- 03–06MONTHS
Measure delivery
Target 10–15 monthly learners. Pilot a coach-reviewed CS2 assistant and measure accuracy, corrections and time saved.
- 06–12MONTHS
Review the evidence
Target 30–50 reports and 10–15 cases. Review renewal and teaching economics; test a small gaze/input study if resources allow.
09 / START A CONVERSATION
Let's build a
stronger pathway.
For education partnerships, investment, coaching technology research and scoped overseas pilots.
YOUR CONTACT
Rundong Zhao
Co-founder · StudFarm Esports
EMAIL867254043@QQ.com
+86 136 8355 1382
WeChat 13683551382